Matcha Powder Gains Popularity in Hyderabad Food and Beauty Trends

The Japanese tea powder matcha has transitioned from a popular beverage ingredient into a major component of local food and beauty trends in Hyderabad, as of June 17, 2026. Once primarily consumed as a green tea latte, the finely ground powder is now being widely utilized in desserts, skincare, and haircare products across the city.

In the food sector, local cafes have begun experimenting extensively with matcha-based creations. Food establishments are offering a diverse range of items, including matcha cheesecakes, cookies, ice cream, pancakes, and soft serves. The distinct flavor and vibrant green color of the ingredient have made these desserts highly popular among social media users looking for visually appealing treats.

The trend has also expanded significantly into the personal care industry, where matcha is valued for its health benefits. Rich in antioxidants and known for its anti-inflammatory properties, the ingredient is utilized in skincare to help protect the skin from environmental stressors, soothe irritation, and support a healthy-looking glow.

In the haircare sector, matcha is being used for its nourishing properties, which help maintain scalp health and improve overall hair texture. This has led multiple consumer brands to launch dedicated matcha-infused products.

Among the new market offerings, ClayCo has introduced a Matcha Enzyme Scrub, which combines the tea powder with pineapple and papaya extracts to gently exfoliate the skin and clear pores. For lip care, Laneige has released a Matcha Bubble Tea Lip Glowy Balm, designed to offer hydration alongside a matcha-inspired scent.

Additionally, Atulya has launched a Matcha Tea Shampoo and Hair Mask. This product line blends matcha with aloe vera and avocado extracts to nourish the scalp and restore natural hair lustre. What began as a simple beverage trend has now firmly established itself in daily beauty and culinary routines.