Ram Charan Film Peddi Faces Massive Losses Outside Telugu States

By its second weekend on June 14, 2026, the Ram Charan-starrer film Peddi emerged as a major box office failure outside the Telugu States, leaving overseas and regional distributors facing massive financial losses. While the movie maintained a steadier run within the Telugu States, its weak performance in other markets has forced the film's producer to initiate large refunds to buyers.

The high-budget film had generated immense anticipation, locking in a pre-release business of Rs 165 crore. To support the release, the Telangana government had previously approved special ticket price hikes, allowing single screens to increase prices by Rs 100 and multiplexes by Rs 125 for the first ten days following its June 4 release. However, despite a strong initial worldwide opening share of Rs 67.85 crore on its first day, the film showed clear signs of a slowdown during weekdays heading into its second weekend.

In the Telugu States, the film managed a fair run despite mixed word-of-mouth. Local distributors are currently attempting to reach breakeven, aided by GST concessions provided by the producer.

In contrast, the film has faced a disastrous run in international markets. The overseas distributor, who purchased the rights for approximately Rs 43 crore, is facing massive losses. In North America, where the film required a gross of $6.5 million to break even, its full theatrical run is projected to close at just $3.5 million. Due to the scale of the deficit, the producer will reportedly have to make up for the overseas buyer's losses.

The film's performance in other Indian states has been similarly weak. In Karnataka, the local distributor is set to lose a significant amount of money. The movie failed to gain traction in Tamil Nadu and Kerala, registering as a non-starter in the Tamil, Malayalam, and Kannada languages, though the initial advances from those southern territories were relatively small.

Furthermore, the film failed to click with Hindi-speaking audiences. Jio Studios had reportedly advanced approximately Rs 40 crore for the Hindi version of the film. Following its poor performance in the Hindi belt, the producer was forced to refund a large portion of this advance to Jio Studios.