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Hyderabad

Ram Charan Film Peddi Faces Massive Losses Outside Telugu States in Second Weekend

By Editorial·14 June 2026·2 min read
A photorealistic wide shot of a grand, iconic single-screen movie theater in Hyderabad during a quiet afternoon, featuri...

The Ram Charan-starrer film Peddi has faced severe financial struggles outside the Telugu States during its second weekend, leading to massive losses for distributors and buyers as of June 14, 2026. While the movie saw a better run in Telangana's Nizam region and other Telugu territories, it has emerged as a major box office failure in neighboring states and overseas markets.

The film, which carried a massive pre-release business of Rs 165 crore, has seen a significant slowdown during working days leading into its crucial second weekend. While the producer provided GST relief to aid local distributors within the Telugu States, many areas are still struggling to reach their breakeven targets.

Outside the Telugu States, the financial fallout has been severe. The overseas buyer, who paid approximately Rs 43 crore for the distribution rights, has suffered massive losses. In North America, where the breakeven target was set at 6.5 million dollars, the film's theatrical run is expected to close at only around 3.5 million dollars. Due to the scale of these deficits, the film's producer will have to make up for the losses of the overseas buyer.

Domestic markets outside the Telugu States have painted a similarly grim picture. The film was a non-starter in Tamil, Malayalam, and Kannada, causing the buyer in Karnataka to lose a substantial amount of money.

In the Hindi-speaking market, distributor Jio Studios had reportedly sent an advance of approximately Rs 40 crore for the Hindi version of the film. Since the movie failed to perform in the north, the producer was forced to return a large portion of that advance to the studio.

The film had initially taken a strong start, collecting a worldwide share of Rs 67.85 crore on its first day, with a worldwide gross of around Rs 115 to Rs 120 crore. Ahead of its release, the Telangana government had also approved special ticket price hikes in the Nizam region, allowing single screens to hike prices by Rs 100 and multiplexes by Rs 125. However, the initial momentum failed to sustain globally, resulting in widespread losses outside its home market.